Alaska Airlines is making changes to its mileage plan program beginning in November — changes that have irked frequent fliers.
The changes will make it harder to earn a free ticket on the Seattle-based airline, a subsidiary of Alaska Air Group Inc. (NYSE: ALK). For example, the number of miles required for a free round trip is increasing from 20,000 miles to 25,000 on Nov. 1.
Alaska officials say the changes reflect the "current state of the industry" and increasing costs for fuel.
"When Alaska Airlines introduced its popular 20,000 mile ‘Saver’ award 13 years ago, we were paying less than $20 a barrel for crude oil. Last week oil touched $145 a barrel," said Steve Jarvis, Alaska Airlines vice president of marketing, sales and customer service, in a statement.
Alaska is also going to charge mileage plan members $25 for each award ticket booked on one of its partner airlines and it won’t provide any frequent flier miles for travelers using its "AS50" program, where a combination of miles and cash obtains a ticket easy payday loans low fees payday loan.
Alaska Airlines flies to Oahu, Maui and Kauai. Flights to Kona on the Big Island will begin in November.
Puget Sound Business Journal (Seattle)
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