The Bill & Melinda Gates Foundation has donated $5 million to the Public Health Foundation of India for tobacco control efforts.
According to the Seattle foundation, smoking kills 1 million people in India every year and is the leading cause of death among Indians between the ages of 30 and 69. The grant will focus on two states in India — Gujarat and Andhra Pradesh — over the next three years.
Departments of Health, Gujarat & Andhra Pradesh announce the launch of project STEPS with Public Health Foundation of India
(Strengthening of Tobacco control Efforts through innovative Partnerships and Strategies)
Public Health Foundation of India (PHFI) has been awarded five million dollars by the Bill & Melinda Gates Foundation to strengthen the National Tobacco Control Program in two states of India, namely Gujarat and Andhra Pradesh, over a three year period (2009-2012). Project STEPS will provide the much needed district specific strategic response to the rapidly escalating global tobacco epidemic in India.
The Government of India, in compliance with the Framework Convention on Tobacco Control, launched the National Tobacco Control Program (NTCP), under the 11th Five Year plan, to build state capacity to effectively implement tobacco control laws, and also to bring about greater awareness of the ill effects of tobacco use. Under the program, Tobacco Control Cells have been set up at each state for implementing State and District Tobacco Control Programs.
PHFI is a public-private partnership linking the government, academia, civil society and the private sector, and engages key stakeholder groups in strategic partnerships. PHFI and its educational institutions – the Indian Institutes of Public Health − are in a unique position to promote and sustain the tobacco control movement in India in partnership with the state governments. PHFI and IIPHs adopt a broad, integrated approach to tobacco control, targeting 11 districts in 2 states with long term vision of extending the successful models and interventions tested through this project, all over India.
The goal of project STEPS is to reduce the health burden of tobacco and associated risks; promote health equity through reduction in health and economic burdens resulting from tobacco consumption by engaging, enabling and empowering two key states and their stakeholders. STEPS seeks to facilitate state level action for implementation of centrally designed tobacco control programs. PHFI will be actively assisting the State Governments and NGOs in developing innovative models of community mobilization, community based self help cessation groups, replicating and adapting effective school based tobacco prevention interventions in India, alongside working with Indian Language Print Media to enhance tobacco control coverage in regional newspapers.
Project STEPS will also be conducting economic research to generate data to fill the research gap in India and examine various intervention models to identify opportunities and barriers for adopting alternate employment opportunities for the workforce involved in tobacco production, manufacture and distribution sector along with multiple government and NGO stakeholders. Along with Government of India and State Governments, this project will test models to mainstream tobacco control into existing health programs to improve quit rate among Indian tobacco users payday advance lender.
PROJECT STEPS will work in the following districts to strengthen implementation of COTPA in Andhra Pradesh/ Gujarat:
Distance Learning programs to strengthen capacity of state and district level health workforce, NGO professionals and other public health professionals are being launched as part of STEPS activities by PHFI. Short term courses on tobacco control serving Lawyers, Journalists, Health Professionals and Administrators, too will be launched by December this year.
To mark this event, Prof. K. Srinath Reddy, eminent cardiologist, tobacco control activist, and President, PHFI said:
“We hope to see Gujarat and Andhra Pradesh emerging as the champion states for tobacco control, demonstrating how various proven measures for tobacco control can be effectively implemented to reduce tobacco consumption. We expect to see a greater number of tobacco consumers quitting their deadly habit and others, especially women and young persons, being provided greater protection from becoming the victims of the tobacco trap and passive smoking. These two states will then become role models for other states, to adopt their best practices and gear up their own tobacco control programs”.
Project STEPS will have a strong presence in Gujarat and Andhra Pradesh. In the next three years, multi-dimensional interventions, research and capacity-building initiatives under Project STEPS will strengthen implementation of tobacco control programs at the district level with active involvement from the Indian Institutes of Public Health at Gandhinagar and Hyderabad.
Commenting on Project STEPS initiatives in Gujarat, Prof. Jay Satia, Director, Indian Institute of Public Health, Gandhinagar, observed that:
“Gujarat faces enormous and complex public health challenges related to tobacco use mainly due to high and varied use of tobacco. Even among school going adolescents it is as high as 18%. PHFI through its Indian Institute of Public Health-Gandhinagar (IIPHG), is partnering with the Department of Health, Government of Gujarat to implement the STEPS project. It will demonstrate innovative strategies for wider adoption at state level leading to significant reduction in health and economic burden of tobacco use.”
Prof. Mala Rao, Director, Indian Institute of Public Health, Hyderabad, observed that:
“Tobacco consumption is a reflection not only of individual choice but also of the socio-economic conditions which determine how people behave as well as their chances of a healthy life. We welcome the STEPS initiative which, for the first time, offers us the opportunity to marshal the evidence on how to establish a truly coherent approach to tobacco control with a better chance of success in rooting out this killer habit.”
Project STEPS looks forward to a fruitful collaboration with the State Government, district administration, Indian Language Print Media, Non Government organizations, community based groups stakeholders and activists to create an enabling environment for tobacco control activities.
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