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Hasbro Inc. posted a lower-than-expected quarterly profit Monday as shoppers bought fewer toys during the holiday season, and it said it would focus on cutting costs in the year ahead.

The No. 2 toy company, which makes the G.I. Joe and Transformers toys, said it expected its sales and earnings per share to grow in 2009 if economic conditions and the effect of the stronger U.S. dollar do not worsen.

Hasbro, like its bigger rival Mattel Inc., took a hit from sharp cutbacks in consumer spending, which led to the worst holiday selling season in nearly four decades.

Shoppers pared spending on everything from clothes to jewelry and toys for their children, as they contended with job losses, a credit crunch and weak home values.

Where they did buy, it was at a deep discount.

In the year ahead, Hasbro said it would concentrate on cutting costs and managing its operating cash flow "given the severity of the downturn in global economies."

The company will sell key toys this year based on the "G.I. Joe - The Rise of Cobra" and "Transformers - Revenge of the Fallen" movies - products that analysts have said will bolster 2009 sales and give it an edge over Mattel guaranteed payday loan.

Hasbro’s net profit fell to $93.6 million, or 62 cents a share, from $133.7 million, or 84 cents a share, a year earlier.

Analysts on average expected 76 cents per share, according to Reuters Estimates.

Sales fell 5% to $1.2 billion, Hasbro said.

Hasbro’s results come a week after Mattel (MAT, Fortune 500) also posted disappointing earnings, hurt by the global economic downturn.

The fourth quarter "clearly had significant headwinds - the negative impact of foreign exchange and the broad-based global economic downturn," Hasbro’s Chief Financial Officer David Hargreaves said in a statement.

Hasbro (HAS) said it did not buy back any shares in the fourth quarter.

Hasbro’s shares, which closed at $23.54 on Friday, were not traded in premarket. 

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